Cryptocurrency exchange OKX has deepened its relationship with Manchester City, the reigning champions of the English Premier League, by securing front-of-shirt sponsorship rights for the club’s training kits. This expansion builds on their initial partnership established in March 2022, where OKX became the club’s official cryptocurrency sponsor.
Key Details of the Enhanced Partnership
- Duration: Reported as a one-year agreement for training kit rights.
- Teams Covered: Applies to both men’s and women’s Manchester City teams.
- Brand Visibility: The OKX logo will feature prominently on all training wear.
Roel de Vries, COO of City Football Group, emphasized the shared values between OKX and Manchester City:
“Both organizations prioritize innovation and excellence. This partnership underscores the importance of training and education—core to our success.”
OKX’s Growing Footprint in Sports
- Previous Deal: The March 2022 agreement marked Manchester City’s re-entry into the cryptocurrency market after a brief partnership with 3Key in late 2021.
- Stadium Presence: OKX maintains a strong in-venue presence at Etihad Stadium and the adjacent Academy Stadium.
- Global Reach: Founded in 2017 and headquartered in Seychelles, OKX operates in 100+ countries and ranks as the second-largest crypto exchange by transaction volume.
Broader Premier League Sponsorship News
Leeds United announced Astonish (a household and personal care brand) as their new training kit sponsor, replacing Clipper after a two-season partnership.
FAQs
1. How long is OKX’s training kit sponsorship with Manchester City?
The initial reported term is one year, with potential for extension.
2. Which teams will display the OKX logo?
Both the men’s and women’s squads during training sessions.
3. What is OKX’s market position in cryptocurrency?
It’s the second-largest crypto exchange globally by trading volume.
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