Italy and Argentina, the reigning European and South American football champions, have partnered with Chiliz (CHZ) to launch an exclusive series of digital collectibles titled The Fabric of Champions. This initiative aims to engage fans by offering them a unique opportunity to own digital memorabilia tied to the teams' rich histories.
Engaging Fans Through Digital Collectibles
As both teams prepare to defend their titles in upcoming championships, Socios.com—the Fan Token platform for the Italian and Argentinian Football Federations—introduces this innovative campaign. The collectibles are designed to deepen fan involvement during this historic period.
Categories of Digital Collectibles
The Fabric of Champions series features four tiers, each reflecting different aspects of the teams' legacies:
| Category | Description | Units Available | Fan Tokens Required |
|---|---|---|---|
| Classic | Inspired by upcoming championship kits | 2,000 per team | 5 |
| Bronze | AI-reimagined future home kits | 1,000 per team | 10 |
| Silver | Based on recent tournament-winning kits | 750 per team | 15 |
| Gold | Iconic kits from historic events (rarest tier) | 300 per team | 50 |
👉 Explore the full collection here
Locking Fan Tokens for Exclusive Rewards
Fan Token holders can lock their tokens to unlock these digital collectibles. Two locking options are available on Socios.com:
Locked Locker
- Collectibles are awarded immediately.
- Tokens remain locked until August 15th.
Flexible Locker
- Collectibles are awarded at the end of the locking period (August 15th).
- Tokens can be unlocked early, forfeiting the collectible.
Locked tokens become untradable but can still be used to earn Reward Points through fan engagement activities on Socios.com.
Bridging Digital and Physical Fan Experiences
Gilbert Camilleri, Chief Marketing Officer for Chiliz and Socios.com, emphasized the campaign's dual focus:
"This collection merges football’s most meaningful elements—victories, iconic moments, and memorabilia—while adding real-world utility to digital assets. Fans can earn rewards by engaging with their teams, making this summer’s championships even more exciting."
👉 Learn more about Fan Token benefits
FAQ Section
1. What is Socios.com?
Socios.com is a tokenized fan engagement platform powered by Chiliz, used by over 80 sports organizations globally.
2. How do I acquire Fan Tokens?
Fan Tokens can be purchased on Socios.com or supported exchanges using $CHZ, the native currency of the Chiliz Chain.
3. Can I trade locked Fan Tokens?
No, locked tokens are untradable until the locking period ends.
4. What rewards can I earn with Fan Tokens?
Token holders gain access to exclusive content, voting rights, and physical/digital rewards.
5. Is there a deadline to claim collectibles?
Yes, the locking period ends on July 15th, with rewards distributed by August 15th.
6. How rare are Gold-tier collectibles?
Only 300 units are available per team, making them the rarest in the series.
Conclusion
The Fabric of Champions campaign exemplifies how Chiliz and Socios.com are revolutionizing fan engagement through blockchain technology. By combining digital collectibles with tangible rewards, this initiative sets a new standard for interactive sports fandom.