Professional Overview
Rachel Conlan serves as the Global Chief Marketing Officer (CMO) at Binance, the world's leading cryptocurrency exchange. With a dynamic career spanning sales, marketing, operations, and P&L management across North America, Europe, LATAM, and APAC, Rachel is a visionary leader dedicated to leveraging data and technology to redefine customer experiences in the digital economy.
Key Expertise and Achievements
- Revenue Growth: Proven ability to drive sustainable income expansion through innovative strategies.
- Cross-Regional Leadership: Managed teams and operations in diverse global markets.
- Data-Driven Marketing: Passionate about integrating analytics and tech to enhance engagement.
Leadership and Team Development
Rachel Conlan is celebrated for her results-oriented leadership, specializing in:
- High-Performance Teams: Building and mentoring elite teams aligned with organizational goals.
- Strategic Growth Plans: Designing roadmaps for scalability and market penetration.
- Revenue Innovation: Identifying untapped opportunities, as demonstrated during her tenure at Havas, where she held senior executive roles.
👉 Discover how Binance leads crypto innovation
Startup Advisory Roles
Beyond Binance, Rachel empowers startups as a board advisor, helping them adapt to shifting consumer trends and digital ecosystems. Notable collaborations include:
- Wearablex: Advising a pioneer in smart sports apparel.
- Act+Acre: Guiding a emerging haircare brand in product development and launch strategies.
Career Timeline
| Role | Company | Duration |
|------|---------|----------|
| Global CMO | Binance | Current |
| VP, Global Marketing | Binance | Jun 2023 - Sep 2023 |
| Global Head of Brand & Partnerships | OKX | Jun 2022 - May 2023 |
| Global Brand Partnerships (CAA Sports) | Creative Artists Agency | Jul 2018 - Jun 2022 |
| Global Chief Marketing Ops Officer | Havas | Feb 2017 - Jun 2018 |
Education
- Trinity College Dublin: B.E.S.S. in Business & Sociology (1999–2003)
- Harvard Business School: Executive Program in Entertainment, Media, and Sports
- Maynooth University: MA in Documentary Theory & Production
FAQ
What is Rachel Conlan’s role at Binance?
As Global CMO, Rachel oversees Binance’s marketing strategies, brand positioning, and customer engagement initiatives worldwide.
How does Rachel support startups?
She provides strategic advisory services to startups like Wearablex and Act+Acre, focusing on market adaptation and growth.
What industries has Rachel worked in?
Her experience spans crypto (Binance, OKX), sports/entertainment (CAA), and advertising (Havas).
👉 Explore crypto advancements with Binance
Disclaimer: This content is for informational purposes only. CryptoSlate holds no affiliation with Rachel Conlan.
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