TikTok recently achieved a milestone by becoming the first non-game app to generate $10 billion in consumer spending across the Apple App Store and Google Play. A significant portion of this revenue comes from TikTok Coins, the platform's virtual currency that allows users to support their favorite creators.
In this guide, we’ll explore what TikTok Coins are, their uses, and how both users and creators can benefit from them.
What Are TikTok Coins?
TikTok Coins function as the platform’s virtual currency, purchasable with real money. Users can exchange them for virtual gifts (represented by emojis) and send these to creators as a form of appreciation.
For creators, these coins translate into earnings—when fans send gifts during live streams or comments, creators can convert them into real money. Additionally, coins can be used to boost content visibility via TikTok’s promotion feature.
👉 Discover how top creators monetize TikTok
Types of TikTok Gifts
Each gift has a unique emoji and coin value:
| Gift Emoji | Coin Cost | Approx. USD Value |
|--------------------|-----------|--------------------|
| Panda | 5 | $0.065 |
| Italian Hand | 5 | $0.065 |
| Love Bang | 25 | $0.325 |
| Sun Cream | 50 | $0.65 |
| Rainbow Puke | 100 | $1.30 |
| Concert | 500 | $6.50 |
| I'm Very Rich | 1,000 | $13.00 |
| Drama Queen | 5,000 | $65.00 |
The Drama Queen (5,000 coins) is the most valuable gift, often used for major shoutouts.
Uses of TikTok Coins
Live Streaming Tips
- Fans send gifts during live streams, triggering notifications that boost creator visibility.
- Creators exchange gifts for diamonds (TikTok’s secondary currency), which convert to cash.
Comment Section Gifts
- Users can send gifts via comments if the creator isn’t live.
Promoting Content
- The TikTok Promote feature lets creators spend coins to increase a video’s reach.
👉 Learn how to maximize TikTok engagement
How Creators Earn TikTok Coins
Non-Purchase Methods
- In-App Challenges – Participate in events for coin rewards.
- Referral Programs – Earn coins by inviting friends to TikTok.
- Live Streaming – Receive gifts from viewers.
- TikTok Premium – Subscribers get monthly coins.
How to Buy TikTok Coins
- Log in to your TikTok Coins page (must be 18+ with verified ID).
Select a package:
- Bundles range from 65 coins ($0.99)** to **16,500 coins ($249.99).
- Larger bundles offer better value (e.g., 17,500 coins).
- Pay via credit/debit card or PayPal.
Note: Prices vary slightly by region/device.
TikTok Coins to Cash Conversion
TikTok takes a 50% commission. Example:
- A 10,000-coin gift → 5,000 diamonds → $75 after fees.
- Minimum age requirement: 18+ to send/receive gifts.
FAQ
Q: Can I earn TikTok Coins for free?
A: Yes—through referrals, challenges, or live streaming.
Q: How much is 1 TikTok Coin worth?
A: ~$0.015 (e.g., 100 coins = $1.30).
Q: Do TikTok Coins expire?
A: No, but withdrawal policies may apply.
Q: What’s the most expensive gift?
A: The Universe (34,999 coins, ~$525).
In summary, TikTok Coins empower fans to support creators while offering creators a revenue stream. Whether you’re buying coins or earning them, understanding their value helps maximize your TikTok experience.