Global Web3 technology leader OKX, the official primary partner of McLaren Racing, has announced an expanded collaboration that will see its logo prominently displayed on the sidepods of McLaren's 2024 Formula 1 cars across all 20 Grand Prix events this season.
Enhanced Brand Visibility in Elite Motorsport
The partnership upgrade follows McLaren's January 16th reveal of their 2024 car design, which incorporates styling elements from OKX's "Stealth Mode" livery co-created by both teams and unveiled in September 2023. This strategic placement marks a significant elevation in OKX's motorsport marketing presence.
👉 Discover how Web3 meets Formula 1 innovation
Key Statements from Leadership
Haider Rafique, Chief Marketing Officer at OKX:
"Being part of McLaren's 'Whatever It Takes' campaign for 2024 is incredibly exciting. We admire the team's competitive spirit and are thrilled to see our collaborative design elements from Singapore integrated into this year's car. 2024 will be a landmark year for both McLaren and our partnership."
Zak Brown, CEO of McLaren Racing:
"After delivering unforgettable moments for fans last season, we're taking our OKX collaboration to the next level. This expanded partnership keeps OKX's innovative brand at the forefront of F1's fast-moving world."
Strategic Synergies Between Web3 and Motorsport
This collaboration represents a groundbreaking convergence of:
- Cutting-edge blockchain technology
- High-performance motorsport engineering
- Fan engagement innovation
The partnership creates new opportunities for both motorsport enthusiasts and Web3 adopters to experience the intersection of technology and elite racing.
About the Partners
OKX Web3 Technology Company
- Serves 50+ million users worldwide
- Offers industry-leading self-custody solutions including the OKX Web3 Wallet
Partners with major global brands including:
- Manchester City FC
- McLaren F1 Team
- Tribeca Festival
- Publishes monthly Proof of Reserves reports
McLaren Racing Legacy
- Founded in 1963 by Bruce McLaren
- 20 F1 World Championships
- 183 Grand Prix victories
- Sustainability leader targeting net zero by 2040
- Competes across five racing series including Formula E and Extreme E
Frequently Asked Questions
Q: How many races will feature the OKX-branded McLaren cars?
A: The design will appear in all 20 Formula 1 Grand Prix events during the 2024 season.
Q: What inspired the 2024 car's design elements?
A: The styling incorporates concepts from the "Stealth Mode" livery co-created by OKX and McLaren in 2023.
Q: How does this partnership benefit Web3 adoption?
A: It introduces millions of motorsport fans to blockchain technology through innovative fan engagement initiatives.
👉 Explore OKX's Web3 solutions for racing enthusiasts
Q: Where can I see the OKX-branded McLaren F1 cars?
A: The vehicles will compete globally throughout the 2024 F1 calendar, with broadcast coverage available worldwide.
Q: What other sports partnerships does OKX maintain?
A: OKX collaborates with Manchester City FC, professional golfers, Olympic athletes, and other elite competitors.