Enhanced Collaboration with New OKX Branding Placements
Hong Kong — OKX, a leading Web3 technology company and Official Primary Partner of the McLaren Formula 1 Team, celebrated the unveiling of the MCL38 race car for the 2024 F1 season. The car features expanded OKX branding, including prominent placements on the side pods for all 20 races, alongside other strategic branding locations.
Key Highlights:
- New Branding Integration: OKX logos now adorn the MCL38’s side pods and rear wing, enhancing visibility.
- Design Inspiration: The 2024 livery draws from the "Stealth Mode" design co-created by OKX and McLaren in 2023.
- Season Collaboration: Fans can expect innovative activations merging technology, speed, and fan engagement.
👉 Explore OKX’s McLaren Partnership
Behind the MCL38’s Design
The MCL38 follows McLaren’s January reveal of its 2024 livery, which paid homage to the sleek, tech-forward "Stealth Mode" aesthetic. This partnership underscores OKX’s commitment to innovation in both Web3 and motorsports.
FAQ Section
Q: Where is OKX branding featured on the MCL38?
A: OKX logos appear on the side pods (for all 20 races) and rear wing, with additional placements across the car.
Q: What inspired the 2024 livery design?
A: The design echoes the "Stealth Mode" livery launched in September 2023, a collaborative effort between OKX and McLaren.
Q: How will OKX engage fans during the season?
A: Stay tuned for exclusive tech-driven experiences and behind-the-scenes content.
Future Initiatives
Details on fan-centric programs will be announced as the season progresses, reinforcing OKX’s role at the intersection of Web3 and F1.
👉 Learn More About OKX Innovations
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